NIVEA launched its Canadian presence on Facebook with this campaign at the start of 2012. The global brand had just created limited edition 10ml tins of its iconic Creme product with a new set of illustrations depicting two lovers.
Our idea made use of both the illustrations and the products in a campaign that embodied the brand ideals of caring and sharing. We reframed the illustrations as themed Valentine’s Day cards that NIVEA Canada fans could choose to send to their friends on Facebook. With every card came the chance for the recipient to win one of the mini Creme tins, if they registered for our giveaway. Senders also had the option to register for a chance to win. So win-win situation for everyone.
The response was fantastic. Those blue tins were a big hit and this campaign got the brand off to a great start on Facebook.
Role: Art Direction and Design